Meet wheat. pray. love.
The plant-based protein source made from vital wheat gluten
wheat. pray. love is an Amsterdam-based company dedicated to creating and sharing the perfect seitan. Seitan - pronounced "say-tan"- is a vegan meat substitute made from wheat. Yes, wheat!
When wheat flour is rinsed with water, the starches are washed away, leaving the gluten. Mixing the gluten with wet ingredients turns it into a sticky, gum-like substance. When processed correctly, it takes on a meat-like texture and neutral flavor, perfect for veganizing your favorite dishes.
wheat. pray. love. seitan is an excellent source of dietary protein, due to the fact that it contains all nine essential amino acids. And guess what? 30% of our seitan is pure, plant protein. Compared to chicken at 27%, and beef at 26%, seitan is surely king of the castle.
Its versatility allows home chefs, restaurateurs, and everybody in between to give it their own spin, and perhaps cater to guests who are demanding more plant-based foods, more often.
It was back in 2016 when we met and became the best of friends. We embarked on a plant-based journey together, and on the way discovered this epic thing called seitan. Making it ourselves was a process of trial and error.
However, after 3 years of perfecting our seitan-crafting skills, we are finally happy with the result and want to share.
And so was born, wheat. pray. love!
Our mission is to simplify plant-based cooking and to hopefully inspire others to eat more plants, The ultimate goal is to create a better world collectively, for all animals, human and non-human alike. Changing our eating patterns would be a huge step in the right direction.
With wheat. pray. love seitan, we invite you to explore the wonders of vegan cuisine. We hope you enjoy it just as much as we do!
Joey & Sherilyn
why wheat. pray. love.
buy wheat. pray. love.
Our seitan is available to home chefs and to professionals in the food and beverage industry looking for a delicious and affordable way to add vegan options to the daily menu.
Veganize your favorite dishes
Our wheat. pray. love. seitan blocks are ready to be sliced, ground up, diced, or chopped; whatever your recipe calls for! Easily create plant-based meals, based on childhood and classic favorites. Available in four flavors.
delish vegan food in a snap
If you crave convenience, we've got just the thing! Our ready-to-heat products are precooked and good to go. Try our seitan saté, gyros, smokey 'fair ribs' or tuck into Indonesian classics, like rendang and 'babi' ketjap.
Zhush Up Any Dish With These Dips
Sauce makes everything better. And vegan sauce makes it best! We have your vegan condiments in store, ready and willing to pimp up your plant-based meal.
Give the gift of guilt-free goodies
Treat a friend to a little 'wheat. pray. love.' and get tons of hugs and kisses in return! If not from your friend, then surely from us!