Meet wheat. pray. love.
The plant-based protein source made from vital wheat gluten
wheat. pray. love is an Amsterdam-based company dedicated to creating and sharing the perfect seitan. Seitan - pronounced "say-tan"- is a vegan meat substitute made from wheat. Yes, wheat!
When wheat flour is rinsed with water, the starches are washed away, leaving the gluten. Mixing the gluten with wet ingredients turns it into a sticky, gum-like substance. When processed correctly, it takes on a meat-like texture and neutral flavor, perfect for veganizing your favorite dishes.
wheat. pray. love. seitan is an excellent source of dietary protein, due to the fact that it contains all nine essential amino acids. And guess what? 30% of our seitan is pure, plant protein. Compared to chicken at 27%, and beef at 26%, seitan is surely king of the castle.
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Its versatility allows home chefs, restaurateurs, and everybody in between to give it their own spin, and perhaps cater to guests who are demanding more plant-based foods, more often.
recipe ideas
About us
It was back in 2016 when we met and became the best of friends. We embarked on a plant-based journey together, and on the way discovered this epic thing called seitan. Making it ourselves was a process of trial and error.
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However, after 3 years of perfecting our seitan-crafting skills, we are finally happy with the result and want to share.
And so was born, wheat. pray. love!
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Our mission is to simplify plant-based cooking and to hopefully inspire others to eat more plants, The ultimate goal is to create a better world collectively, for all animals, human and non-human alike. Changing our eating patterns would be a huge step in the right direction.
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With wheat. pray. love seitan, we invite you to explore the wonders of vegan cuisine. We hope you enjoy it just as much as we do!
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With love,
Joey & Sherilyn
why wheat. pray. love.
It's good for...
the animals.
We are creatures of habit, and we have been taught that eating meat is something we need to do. To accommodate this habit, we slaughter nearly 70 billion land animals worldwide, per year. In the Netherlands, for example, we kill 1.5 million animals, per day. We can reduce these figures by eating plant-based foods. By replacing the meat on your plate with seitan, you are contributing to a better world for our furry, scaly or feathery friends.
the planet.
More and more people are changing their eating habits for the sake of the environment. The animal-based product industry is a massive contributor to the current climate problems. By eating less animal-based products and more plants, we can relieve the pressure we exert on our planet.
your body.
Seitan is a protein bomb without any of the nasty components found in animal protein sources, such as cholesterol, heme iron, and excessive amounts of saturated fats. The consumption of animal-based products has been linked to a variety of diseases, such as type 2 diabetes, cardiovascular disease and hypertension. In addition, our seitan blocks are free of E-numbers, high in fiber, and have less salt than other pre-packaged meat substitutes.
your tastebuds.
We might be biased, but we find our seitan to have awesome flavor! The texture is pleasant as well. Store-bought seitan is often quite rubbery. Wheat. pray. love. has a more "meaty" consistency and works well in a plethora of recipes.
your wallet.
Wheat uses far less water and land than meat and dairy, and can be sourced locally, making it a relatively cheap base ingredient. As a result, we are able to keep our prices low. Basically, you would pay about the same amount for a kilo of "free range"chicken as you would for a kilo of our classic seitan! Plant-based food doesn't have to be expensive!
event catering & B2b
You might find us at a local event or market, slinging sandwiches or satay from a converted electric tuktuk. This foodtrike, which we named Bamboozled, is also bookable for parties and business events for those looking for a sustainable catering option.
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Our products are also available at multiple Amsterdam restaurants. If you are a chef looking to incorporate seitan into your menu, feel free to contact us for a rundown of our products and prices.
The Bamboozled Tuktuk
To bamboozle; meaning to confuse or trick someone
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In the almost 5 years of working markets, we noticed a far-too-large group of people not willing to try our food. As soon as they would notice that all our food is vegan, they would cancel their food order, sometimes with a look of horror on their face.
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But when we would offer them a free sample size to hopefully win them over, they would - more often than not - be pleasantly surprised and re-order!
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Now, this is the reason why we started wheat. pray. love. in the first place: to change the hearts and minds of food lovers, who have not yet discovered how great vegan food can be.
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All our food is and will always remain 100% vegan. However, with Bamboozled, we advertise with "vegan options", inviting everybody to come and taste, without prejudice. Of course, allergens are clearly labeled, but other than that it won't look any different from non-vegan food. And if somebody thinks it's meat, then we will consider them Bamboozled!
testimonials
Daniel Brand Horninge
owner cafe broer
“The seitan burgers are flavourful, healthy and add a nice, conscious option to our menu.”
Renze Hilverda
cruelty-free food lover
“Joey & Sherilyn know how to make tasty plant-power burgers!”
Jitske Serné
veggie lover
“My quest for the perfect seitan is over - finally I have found it! You can tell it's made with love and attention. And that at a fair price.”
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Let us get in touch with you!
business hours
address
monday through friday | 10.00 - 16.00
gyroscoopweg 23a, 1042 AC amsterdam
phone
+31 (0) 629482345
Our partners
Many thanks to our "partners in crime", who are all supporting the shift to a plant-based food system, each in their own way.
Click on the logos to learn more!
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